Hayley Farman

Questioner
DISC Type : c

Senior Marketing Manager - Global Investments, Mercer at Mercer

Brentwood, England, United Kingdom

Overview

Hayley is a senior marketing manager for Global Investments at Mercer, bringing over 18 years of experience in marketing and events. She specializes in strategic campaign management across the EMEA region, focusing on enhancing brand and client experiences. Colleagues consistently describe her as pro-active, creative, and highly professional.

She is passionate about developing strong relationships with both internal and external stakeholders, including pension funds and consultants. Her background includes a significant 13-year tenure at Janus Henderson Investors, where she progressed through various marketing and event management roles before joining Mercer.

She has a specific interest in creating the best possible client experience through innovative marketing and events.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Client Experience
Her professional summary and recommendations highlight a passion for delivering an exceptional client experience through strategic marketing and events.
Institutional Marketing
Has deep expertise in marketing to institutional clients, including pension funds and consultants, particularly within the EMEA region.
Strategic Events
Possesses a long track record of planning and executing a wide array of client events, from roadshows and roundtables to large investment conferences.

Media Appearances

Hayley has no verified media appearances

Work History

10-2025
Senior Marketing Manager - Global Investments, Mercer at Mercer
1-2024 - 10-2025
Senior Institutional Marketing Manager at Janus Henderson Investors
7-2012 - 10-2025
Institutional Marketing Manager at Janus Henderson Investors
7-2017 - 12-2019
Senior Events Manager at Janus Henderson Investors
2-2005 - 6-2012
Marketing Executive at The Co-operative Banking Group (Platform)

Education

2010 - 2012
Post Graduate Diploma from Oxford College of Marketing
2008 - 2010
Professional Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 22 Location : Brentwood, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager - Global Investments, Mercer at Mercer
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hayley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hayley take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Hayley

Personality Compatibility


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