Hayley Nelson Eckert

Enigma
DISC Type : dic

Strategy and Sales at Farmer Direct Foods

Dallas, Texas, United States

Overview

Hayley Eckert is the Co-Founder and VP of Strategy & Sales at Heirloom Brands, leveraging her background in corporate innovation from Deloitte. A graduate of The Culinary Institute of America, she transitioned from consulting to entrepreneurship, acquiring Farmer Direct Foods to continue her familys multi-generational legacy in farming and milling.

Inspired by farm-to-table practices she observed in Australia, Hayley is passionate about reviving her familys Kansas-based farming heritage alongside her cousin. She is dedicated to sustainable agriculture and finds work-life balance by staying active, being outdoors, and spending time with her loved ones.

Her familys flour business laid the foundation for milling powerhouse ADM Milling, where her grandfather served as chairman.

Personality Overview

Persuasive & Assertive

Hard To Convince

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Sustainable Agriculture
Her company's mission is centered on regenerative farming, soil health, and creating products that are "better for the earth" and its farmers.
Family Business Legacy
She is a third-generation farmer focused on honoring and advancing the values passed down from her grandparents, who were pioneers in the milling industry.
Food Supply Chain
Emphasizes the importance of transparency and traceability in food, building a system that allows products to be tracked from the field to the consumer.

Media Appearances

Hayley has no verified media appearances

Work History

3-2022
Strategy and Sales at Farmer Direct Foods
3-2022
Co-Founder & Vice President, Strategy & Sales at Heirloom Brands, LLC
5-2020 - 7-2023
Founder at City Farmer Foods, LLC
6-2017 - 5-2020
Manager, The Deloitte Greenhouse® Corporate Innovation Labs at Deloitte
4-2015 - 6-2017
Senior Consultant at Deloitte

Education

2020 - 2022
Master's Degree from The Culinary Institute of America
2007 - 2011
Bachelor of Arts from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dallas, Texas, United States Job Level : Leadership Designation : Strategy and Sales at Farmer Direct Foods
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Hayley

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Hayley take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Hayley

Personality Compatibility


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