Steve Sewell

Pioneer
DISC Type : DSI

VP of Sales - Bakery and Food Service at Farmer Direct Foods

Kansas City, Missouri, United States

Overview

Steve Sewell is the VP of Sales for Bakery and Food Service at Farmer Direct Foods, blending his Fortune 100 discipline from PepsiCo and Mars with startup agility. He focuses on driving growth through strategic partnerships that champion regenerative agriculture and traceability. Colleagues and partners describe him as bright, energetic, enthusiastic, and a natural leader.

Growing up on a cattle ranch in Missouri, Steve is a lifelong hunter with a deep commitment to environmental conservation for his children and grandchildren. He has been a dedicated volunteer leader for the Arthritis Foundation for nearly a decade, previously serving as the Chair of the Chapter Board of Directors.

Unique fact: Steve is the author of a published theo-political thriller novel titled "The DAD Protocol. "

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Regenerative Agriculture
Champions farming practices that support rural revitalization and environmental health, a core mission of his current company, Farmer Direct Foods.
Food Traceability
Utilizes his company's proprietary tracking process to ensure transparency and connect consumers with the family farms sourcing their food.
Strategic Partnerships
His role focuses on building strong relationships and expanding distribution with key accounts in the bakery and food service industries.

Media Appearances

Steve has no verified media appearances

Work History

3-2025
VP of Sales - Bakery and Food Service at Farmer Direct Foods
1-2023 - 3-2025
Principal Consultant, President at Premier Solutions Plus, LLC
8-2019 - 12-2022
Sr. Director of Sales Development at Clipper Distributing Company, LLC
Progressive Commercial Leadership Roles | Greenies → Mars International → Mars Horsecare Turnaround at Mars Petcare
Finance-to-Foodservice Leadership | Financial Analyst → Franchise Manager → On-Premise Sales Manager at PepsiCo

Education

1984 - 1986
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
1979 - 1983
Bachelor of Arts (B.A.) from Drury University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Kansas City, Missouri, United States Job Level : Senior Designation : VP of Sales - Bakery and Food Service at Farmer Direct Foods
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


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