Hayley Woodward in

Hayley Woodward

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Senior Director, Brand Commercialisation at JAKKS Pacific
📍 Greater London, England, United Kingdom

Hayley is the Senior Director for the Disney Brand in EMEA at JAKKS Pacific, leveraging over 14 years of marketing and brand licensing expertise in the toy industry. Educated at Kingston University, her career includes managing iconic brands like Rubiks and GUND at Spin Master. Colleagues describe her as creative, enthusiastic, and an intelligent mentor.

Outside of work, Hayley is a mother to two daughters. Her passion for the toy industry was sparked at a young age by her mother, who worked at TOMY for over 15 years. She is also dedicated to helping the next generation, as seen by her efforts to find an apprenticeship for her stepdaughter.

If she werent in the toy industry, Hayley would be running her own pub in the countryside.

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Experience
17 Years
Current Role
Senior Director, Brand Commercialisation
Job Level
Senior
Location
Greater London, England, United Kingdom
Personality Overview

How Hayley shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hayley cares about

Iconic Brand Management
She has managed marketing and transitions for globally recognized brands, including Rubik's during its acquisition by Spin Master and the heritage GUND plush toy line.
Inventor Relations
Her experience includes briefing and collaborating with inventors to create new games, aiming to inspire creativity and align new concepts with core brand DNA.
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Career

Work history

2-2026
Senior Director, Brand Commercialisation
JAKKS Pacific
5-2025 - 2-2026
Marketing Manager EMEA
Funrise
4-2024 - 6-2025
Senior Marketing and Licensing Manager EMEA
Just Play
3-2022 - 4-2024
International Marketing Manager Gund
Spin Master
1-2021 - 12-2021
International Lead for Rubik's
Spin Master
In the press

Media appearances

JAKKS Pacific's Hayley Woodward on the magic behind Disney Darlings. Featured in Brands Untapped
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JAKKS Pacific's Hayley Woodward on the magic behind Disney Darlings. Featured in Mojo Nation
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Education
2013 - 2014
Chartered Postgraduate Diploma in Marketing
Oxford College of Marketing
2010 - 2013
First class Bachelor of Arts (B.A.)
Kingston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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