Hayley Woodward

Pioneer
DISC Type : dsi

Senior Director, Brand Commercialisation at JAKKS Pacific

Greater London, England, United Kingdom

Overview

Hayley is the Senior Director for the Disney Brand in EMEA at JAKKS Pacific, leveraging over 14 years of marketing and brand licensing expertise in the toy industry. Educated at Kingston University, her career includes managing iconic brands like Rubiks and GUND at Spin Master. Colleagues describe her as creative, enthusiastic, and an intelligent mentor.

Outside of work, Hayley is a mother to two daughters. Her passion for the toy industry was sparked at a young age by her mother, who worked at TOMY for over 15 years. She is also dedicated to helping the next generation, as seen by her efforts to find an apprenticeship for her stepdaughter.

If she werent in the toy industry, Hayley would be running her own pub in the countryside.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Iconic Brand Management
She has managed marketing and transitions for globally recognized brands, including Rubik's during its acquisition by Spin Master and the heritage GUND plush toy line.
Inventor Relations
Her experience includes briefing and collaborating with inventors to create new games, aiming to inspire creativity and align new concepts with core brand DNA.
Global Marketing
Her roles consistently focus on international strategy, managing brand commercialization and marketing across the EMEA region for major toy companies like JAKKS Pacific and Spin Master.

Media Appearances

JAKKS Pacific's Hayley Woodward on the magic behind Disney Darlings. Featured in Brands Untapped

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JAKKS Pacific's Hayley Woodward on the magic behind Disney Darlings. Featured in Mojo Nation

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Work History

2-2026
Senior Director, Brand Commercialisation at JAKKS Pacific
5-2025 - 2-2026
Marketing Manager EMEA at Funrise
4-2024 - 6-2025
Senior Marketing and Licensing Manager EMEA at Just Play
3-2022 - 4-2024
International Marketing Manager Gund at Spin Master
1-2021 - 12-2021
International Lead for Rubik's at Spin Master

Education

2013 - 2014
Chartered Postgraduate Diploma in Marketing from Oxford College of Marketing
2010 - 2013
First class Bachelor of Arts (B.A.) from Kingston University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Senior Director, Brand Commercialisation at JAKKS Pacific
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Hayley

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They are generally fast movers and can take quick decisions
  • Can Hayley take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Hayley

Personality Compatibility


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