Heather Barton-Jones

Questioner
DISC Type : c

Area Vice President - Strategic Transformation Office at UiPath

Greater Nottingham, United Kingdom

Overview

Heather Barton-Jones is an Area Vice President at UiPath, focusing on international strategic customers and transformation. Her career includes impactful sales and leadership roles at Microsoft and SAP, where she specialized in large-scale public sector partnerships. She holds an MSc in International Technology Management from the University of Warwick.

Heather is a vocal advocate for female leadership and was recognized in the "Strong Women in IT 2025" global report. She is passionate about people-centric transformation, believing that individuals, not just technology, are the ultimate drivers of organizational change and success.

She once led a team to secure a $1. 2 billion supercomputing partnership, achieving over 1, 200% of her sales target for the year.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Agentic Automation
Drives the conversation on moving from automation pilots to realizing value, emphasizing the combination of human and machine work for tangible ROI.
Women in IT
Recognized in the "Strong Women in IT 2025" report, she champions female leaders who are reshaping the technology industry through their vision and impact.
AI & ROI
Focuses on turning AI experimentation into a real return on investment by establishing clear, quantifiable KPIs and measurable business outcomes.

Media Appearances

Heather has no verified media appearances

Work History

5-2024
Area Vice President - Strategic Transformation Office at UiPath
1-2023 - 5-2024
Senior Director Strategic Engagements - EMEA at UiPath
4-2022 - 1-2023
Public Sector Strategic Partnerships at SAP
7-2021 - 4-2022
Chief of Staff - UK Microsoft Consulting Services at Microsoft
4-2019 - 7-2021
Azure Services Solutions Specialist - Public Sector at Microsoft

Education

MSc International Technology Management from University of Warwick
Bachelor of Arts (BA) from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Nottingham, United Kingdom Job Level : Senior Designation : Area Vice President - Strategic Transformation Office at UiPath
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Heather

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Heather take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Heather

Personality Compatibility


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