Heather Benton-McKenna, CHDM

Observer
DISC Type : ci

Director of Marketing at Silverado Resort

Sonoma, California, United States

Overview

Heather has no verified overview

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

1-2025
Director of Marketing at Silverado Resort
4-2023
Senior E-Commerce Marketing Manager at Silverado Resort
8-2021 - 4-2023
Digital Marketing Manager at Silverado Resort
11-2019 - 8-2021
Digital Marketing Manager at BWX Limited
4-2018 - 11-2019
Digital Marketing Specialist at Friedman's Home Improvement

Education

2007 - 2009
Bachelor of Arts (B.A.) from Sonoma State University
2005 - 2007
Education details unavailable from Concordia University Irvine

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sonoma, California, United States Job Level : Mid-senior Designation : Director of Marketing at Silverado Resort
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Heather

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They like to analyze well and then make their decisions.
  • Can Heather take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Heather

Personality Compatibility


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