Heather Blackwell

Trailblazer
DISC Type : DI

Director, Member Marketing & Engagement at WebPT

Portland, Oregon, United States

Overview

Heather Blackwell is a results-driven marketing leader with 12 years of B2B SaaS experience. As Director of Member Marketing & Engagement at WebPT, she excels at mapping complex customer journeys to improve retention and grow LTV. Colleagues praise her as a brilliant leader who enables effective cross-departmental collaboration.

Described by peers as having a great sense of humor and an infectious positive attitude, Heather is a joy to work with. She has a deep appreciation for the passion and drive of bootstrapped founders, drawing inspiration from their unique operational wavelength outside of her primary B2B SaaS world.

Despite her extensive career in established B2B SaaS companies, she has gained a "second education" from observing and learning from bootstrapped businesses.

Personality Overview

Values Relationships

Assertive

Informal

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Customer Lifecycle Marketing
Her expertise involves creating data-driven, highly segmented programs to improve retention, lower customer acquisition costs, and grow lifetime value.
B2B SaaS
She has spent nearly her entire career in the B2B SaaS world, a domain she describes as one she knows and loves.
Team Leadership
Peers have stated they grew immensely under her guidance and that she effectively unites different departments to foster collaboration.

Media Appearances

Heather has no verified media appearances

Work History

11-2025
Director, Member Marketing & Engagement at WebPT
11-2023 - 11-2025
Sr. Manager, Member Marketing at WebPT
10-2021 - 10-2023
Director, Retention & Customer Marketing at Ruby
8-2020 - 9-2021
Sr. Manager, Customer Marketing at Ruby
3-2020 - 8-2020
Director of Growth Marketing at Cayuse

Education

Bachelor of Arts from Trinity Western University
Certificate from University of the Pacific

More Information

Social Presence :

Prographics :

Exp : 13 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Director, Member Marketing & Engagement at WebPT
URL has been copied!

Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Heather

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Heather take some risk or not?

  • If necessary, they will be ready to take risks.

You And Heather

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.