Heather Blackwell in

Heather Blackwell

Trailblazer · DISC type DI
Director, Member Marketing & Engagement at WebPT
📍 Portland, Oregon, United States

Heather Blackwell is a results-driven marketing leader with 12 years of B2B SaaS experience. As Director of Member Marketing & Engagement at WebPT, she excels at mapping complex customer journeys to improve retention and grow LTV. Colleagues praise her as a brilliant leader who enables effective cross-departmental collaboration.

Described by peers as having a great sense of humor and an infectious positive attitude, Heather is a joy to work with. She has a deep appreciation for the passion and drive of bootstrapped founders, drawing inspiration from their unique operational wavelength outside of her primary B2B SaaS world.

Despite her extensive career in established B2B SaaS companies, she has gained a "second education" from observing and learning from bootstrapped businesses.

Read the full overview →
Experience
13 Years
Current Role
Director, Member Marketing & Engagement
Job Level
Mid-senior
Location
Portland, Oregon, United States
Personality Overview

How Heather shows up

Values Relationships
Assertive
Informal

They are more likely to accept new and exciting technologies. If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Priorities

Topics Heather cares about

Customer Lifecycle Marketing
Her expertise involves creating data-driven, highly segmented programs to improve retention, lower customer acquisition costs, and grow lifetime value.
B2B SaaS
She has spent nearly her entire career in the B2B SaaS world, a domain she describes as one she knows and loves.
+5 more topics Login to view topics
Career

Work history

11-2025
Director, Member Marketing & Engagement
WebPT
11-2023 - 11-2025
Sr. Manager, Member Marketing
WebPT
10-2021 - 10-2023
Director, Retention & Customer Marketing
Ruby
8-2020 - 9-2021
Sr. Manager, Customer Marketing
Ruby
3-2020 - 8-2020
Director of Growth Marketing
Cayuse
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts
Trinity Western University
Certificate
University of the Pacific
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

Other WebPT Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Heather. Free, 10 seconds.