Heather Edwards

Collaborator
DISC Type : si

Vendor and Member Community Manager at The Good Toy Group

United States

Overview

Heather is the Vendor and Member Community Manager at The Good Toy Group, building on 29 years of experience as the General Manager of Snickelfritz Toys. A Hope College graduate, she is a dedicated figure in the toy industry, previously serving on the ASTRA Board of Directors.

She is passionate about the toy industrys collaborative spirit and is proud to continue the family legacy her mother began over three decades ago. This connection to her familys work and the broader toy community is a significant driver for her.

For nearly three decades, Heather held the creative title of "CPO (Chief Play Officer)" at her familys toy store.

Personality Overview

Example Driven

Good Listener

Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Toy Industry Community
Her current role focuses on community management, and she frequently posts about the supportive nature of the toy industry.
Family Business Legacy
She has expressed pride in continuing the legacy her mother started with the family toy store 33 years ago.
Specialty Toy Retail
Managed an independent toy store for 29 years, giving her deep expertise, and she has served on the ASTRA board.

Media Appearances

Heather has no verified media appearances

Work History

1-2025
Vendor and Member Community Manager at The Good Toy Group
6-1996 - 1-2025
General Manager at Snickelfritz Toys

Education

Bachelor of Arts - BA from Hope College

More Information

Social Presence :

Prographics :

Exp : 29 Location : United States Job Level : Middle Designation : Vendor and Member Community Manager at The Good Toy Group
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Heather

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Heather take some risk or not?

  • It is unlikely that they will take many risks.

You And Heather

Personality Compatibility


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