Heather Edwards in

Heather Edwards

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Vendor and Member Community Manager at The Good Toy Group
📍 United States

Heather is the Vendor and Member Community Manager at The Good Toy Group, building on 29 years of experience as the General Manager of Snickelfritz Toys. A Hope College graduate, she is a dedicated figure in the toy industry, previously serving on the ASTRA Board of Directors.

She is passionate about the toy industrys collaborative spirit and is proud to continue the family legacy her mother began over three decades ago. This connection to her familys work and the broader toy community is a significant driver for her.

For nearly three decades, Heather held the creative title of "CPO (Chief Play Officer)" at her familys toy store.

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Experience
29 Years
Current Role
Vendor and Member Community Manager
Job Level
Middle
Location
United States
Personality Overview

How Heather shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Heather cares about

Toy Industry Community
Her current role focuses on community management, and she frequently posts about the supportive nature of the toy industry.
Family Business Legacy
She has expressed pride in continuing the legacy her mother started with the family toy store 33 years ago.
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Career

Work history

1-2025
Vendor and Member Community Manager
The Good Toy Group
6-1996 - 1-2025
General Manager
Snickelfritz Toys
In the press

Media appearances

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Education
Bachelor of Arts - BA
Hope College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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