Heather Golden

Enthusiast
DISC Type : i

Chief Marketing Officer at William & Mary

Williamsburg, Virginia, United States

Overview

Heather has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

7-2021
Chief Marketing Officer at William & Mary
1-2018 - 7-2021
Associate Vice President for University Marketing and Advancement Communications & Chief of Staff at William & Mary
1-2017 - 1-2018
Associate Vice President for Strategic Initiatives and Chief of Staff at William & Mary
11-2014 - 12-2016
Executive Director of Strategic Advancement Initiatives at William & Mary
4-2014 - 11-2014
Director of Proposal Writing, Analysis & Strategy at William & Mary

Education

1994
Bachelor's Degree from Princeton University
1990
Education details unavailable from Choate Rosemary Hall

More Information

Social Presence :

Prographics :

Exp : 34 Location : Williamsburg, Virginia, United States Job Level : Leadership Designation : Chief Marketing Officer at William & Mary
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Heather take some risk or not?

  • They can take some low-probability risks if needed.

You And Heather

Personality Compatibility


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