Heather Gundry

Examiner
DISC Type : cs

Executive Vice President, Head of Local Audio and Video Investment at Dentsu Aegis Network

Fenton, Michigan, United States

Overview

Heather has no verified overview

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

6-2018
Executive Vice President, Head of Local Audio and Video Investment at Dentsu Aegis Network
4-2010 - 5-2018
SVP, Director of Integrated Media Buying at Team Detroit
11-2004 - 3-2010
VP, Director of Local Broadcast at Doner Advertising
Senior Partner, Local Spot Manager at The Media Edge

Education

1986 - 1991
BSBA from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fenton, Michigan, United States Job Level : Leadership Designation : Executive Vice President, Head of Local Audio and Video Investment at Dentsu Aegis Network
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Heather

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Heather take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Heather

Personality Compatibility


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