Heather Purcell MCIPS

Critic
DISC Type : C

Procurement Manager at Sainsbury's

United Kingdom

Overview

Heather Purcell is a Global Procurement Manager at Sainsburys, focusing on enterprise digital and tech services. With an extensive background at Jaguar Land Rover and Halfords, she has deep expertise in strategic sourcing and category management. She holds an Advanced Diploma from CIPS and is a certified skilled negotiator.

She holds dual certifications in advanced negotiation, including "Scotwork Advancing Negotiation Skills" and "The complete skilled negotiator", highlighting her specialized expertise.

Personality Overview

Precise

Information Seeker

Critic

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Tech Procurement
Her current role as Global Procurement Manager for Enterprise Digital services at Sainsbury's centers on acquiring technology services and solutions.
Advanced Negotiation
She holds multiple certifications, including "Scotwork Advancing Negotiation Skills, " indicating a focus on high-level negotiation strategy and execution.
Automotive Supply Chain
Gained significant experience in the automotive sector through multiple senior procurement and buyer roles at Jaguar Land Rover (JLR).

Media Appearances

Heather has no verified media appearances

Work History

10-2025
Procurement Manager at Sainsbury's
9-2023 - 10-2025
Procurement Manager at JLR
4-2022 - 9-2023
Senior Category Buyer at JLR
1-2020 - 4-2022
Global Strategic Senior Buyer at JLR
1-2018 - 1-2020
Senior Buyer at Halfords

Education

2023 - 2024
Advanced Diploma- Level 5 from CIPS - The Chartered Institute of Procurement & Supply
2021 - 2022
Diploma- Level 4 from CIPS - The Chartered Institute of Procurement & Supply

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Middle Designation : Procurement Manager at Sainsbury's
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Heather

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Heather take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Heather

Personality Compatibility


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