Heather Schreiber

Pioneer
DISC Type : DIS

Director of Marketing at Advanced Drainage Systems, Inc.

Columbus, Ohio Metropolitan Area, United States

Overview

Heather Schreiber is the Director of Marketing at Advanced Drainage Systems, Inc. with extensive experience in digital strategy and brand growth. A graduate of The Ohio State University, she has progressed through several leadership roles, focusing on customer acquisition and go-to-market strategies. People who have worked with her describe her as hard-working, dedicated, and witty.

Outside of her marketing career, Heather is deeply committed to community causes, serving as the Co-Captain for the ADS Pelotonia Team. This role highlights her leadership and dedication to fundraising for cancer research through a community cycling event.

She is a certified graduate of the Google 2018 CMO Academy Executive Marketing Program.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Digital Marketing Strategy
Her career progression shows a deep expertise in creating and executing digital strategies to drive growth, customer acquisition, and brand awareness.
Water Sustainability
Her company's mission is a key focus, frequently using the phrase "Our Reason is Water" to emphasize the importance of managing this resource.
Cancer Research Fundraising
Serves as the Co-Captain of the Advanced Drainage Systems Pelotonia team, a major cycling event that raises funds for cancer research.

Media Appearances

Heather has no verified media appearances

Work History

8-2022
Director of Marketing at Advanced Drainage Systems, Inc.
6-2021 - 8-2022
Director of Digital Marketing at Advanced Drainage Systems, Inc.
8-2019 - 6-2021
Digital Marketing Manager at Advanced Drainage Systems, Inc.
6-2016 - 3-2019
Digital Marketing Director at Ply Gem
10-2015 - 6-2016
Senior Manager of Communications and Digital Marketing at Simonton Windows & Doors

Education

1994 - 1999
BA from The Ohio State University
Education details unavailable from Wickliffe High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Marketing at Advanced Drainage Systems, Inc.
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Heather

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are generally fast movers and can take quick decisions
  • Can Heather take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Heather

Personality Compatibility


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