Reynaldo Coto

Critic
DISC Type : C

Director de finanzas at Scotiabank - Panama

Panama

Overview

Reynaldo Coto is the Director of Finance for Scotiabank in Panama, bringing over 15 years of international experience across banking, consumer products, and energy sectors in Latin America. An MBA graduate from EADA Business School and a CPA, he has a strong background in financial planning, controlling, and strategic system implementation.

Originally from El Salvador, Reynaldo is a proud advocate for the power of higher education as a tool for transformation and professional success. He actively participates in discussions aimed at inspiring fellow Salvadoran professionals working abroad. In his spare time, he focuses on continuous professional development, recently becoming a licensed CPA in Panama.

He was recently sworn in as a member of the College of Certified Public Accountants of Panama.

Personality Overview

Information Seeker

Critic

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

International Finance
His career spans leadership roles with responsibilities in México, Central America, and the Caribbean for multinational corporations like Scotiabank, Amcor, and Citi.
Financial Integration
Expressed pride in his leadership role during the multi-year process of integrating Scotiabank's operations following a major sale.
Capital Markets
As a former General Manager for a Moody's affiliate, he has experience with risk rating, regulatory affairs, and advising on financing options for issuers.

Media Appearances

Reynaldo has no verified media appearances

Work History

6-2019
Director de finanzas at Scotiabank - Panama
8-2014 - 5-2019
General Manager - Panama at Equilibrium Calificadora de Riesgo. An Affiliate of Moody´s Investors Service, Inc.
7-2010 - 8-2014
Regional Controller Manager - Mexico, Central America & Caribbean at Amcor Rigid Plastics
8-2008 - 6-2010
Financial Planning Manager at Citi
5-2007 - 9-2008
Accounting & Tax Manager at Citibank N.A. (El Salvador Branch)

Education

2004 - 2004
International MBA Exchange Student from European Business School ebs, Frankfurt, Germany
2003 - 2004
International MBA from EADA Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Panama Job Level : Mid-senior Designation : Director de finanzas at Scotiabank - Panama
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Insights For Selling To Reynaldo

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reynaldo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Reynaldo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Reynaldo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Reynaldo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Reynaldo

Personality Compatibility


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