Heather Wood Rudulph

Visionary
DISC Type : Ds

Senior Director of Content Strategy at Stoke

Los Angeles, California, United States

Overview

Heather is the Senior Director of Content Strategy at Stoke, where she leads a team creating high-impact content for B2B and B2C brands. A graduate of Syracuse University, she specializes in emotional storytelling and marketing strategy. People who have worked with her often describe her as smart, thorough, passionate, and loyal.

Outside of her primary role, Heather is a dedicated storyteller and brand builder. She has experience as a book editor for thought leaders and has consulted with startups to bring their stories to market. Her work reflects a core belief in leading with empathy and designing for equity.

Unique fact: Heather co-authored the book "Sexy Feminism: A Girls Guide to Love, Success, and Style. "

Personality Overview

Early Adopter

Direct & Assertive

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

B2B Content Strategy
Leads content strategy at Stoke for major enterprise tech clients like Splunk, Cisco, and Twilio, focusing on creating engaging content ecosystems that drive results.
Emotional Storytelling
Believes that connection drives conversion and focuses on proving the ROI of emotional storytelling in marketing for both B2B and B2C brands.
Creative Leadership
Passionate about building and leading teams of marketers and creators, emphasizing a culture of collaboration and attracting "award-winning" and "nice" people.

Media Appearances

Heather Rudulph - Director of Content Strategy at Stoke - Wiza. Featured in Wiza

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Work History

1-2024
Senior Director of Content Strategy at Stoke
8-2022 - 2-2024
Director of Content Strategy at Stoke
8-2020 - 4-2022
Director of Editorial at LIVEKINDLY
1-2020
Book Editor & Strategist at Legacy Launchpad Publishing
3-2019 - 3-2020
Director Of Brand Marketing at Saku Cannabis

Education

BS from Syracuse University
Bachelor of Science - BS from Syracuse University

More Information

Social Presence :

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Exp : 20 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Content Strategy at Stoke
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Heather

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Heather take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Heather

Personality Compatibility


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