Adam Slater

Trailblazer
DISC Type : DI

Executive Vice President of Strategy & Editorial at Stoke

Atlanta, Georgia, United States

Overview

Adam is the Executive Vice President of Strategy & Editorial at Stoke, an expert in content marketing, UX strategy, and brand development. He holds a BA from the University of Rhode Island and is described by colleagues as a visionary, talented, and consummate professional who strengthens customer loyalty and drives growth.

He describes himself with the unique title of "IDEA WHISPERER. "

Personality Overview

Friendly But Fast

Assertive

Persuasive

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

B2B Content Strategy
Leads client-facing strategy for B2B technology clients like Adobe and Splunk, focusing on content that drives engagement and supports key business initiatives.
Brand Storytelling
Focuses on elevating brands and fine-tuning messaging to engage customers in new ways, a core part of his freelance work and current leadership role.
Sales Enablement
Previously led a worldwide sales engagement program at VMware, creating tools to optimize go-to-market operations and amplify insights from the field.

Media Appearances

Adam has no verified media appearances

Work History

9-2025
Executive Vice President of Strategy & Editorial at Stoke
5-2024 - 9-2025
Senior Director of Content Strategy at Stoke
5-2023 - 5-2024
Senior Content Marketing Strategist at Qualys
7-2020 - 2023
Worldwide Sales Strategy & Go-to-Market Operations, Field Engagement & Content Strategy at VMware
5-2016 - 7-2020
Senior User Experience (UX) Content Strategist at VMware

Education

BA from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 30 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Executive Vice President of Strategy & Editorial at Stoke
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Adam move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Adam take some risk or not?

  • They can take risks if necessary.

You And Adam

Personality Compatibility


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