Heather Yamada

Energizer
DISC Type : I

VP of Customer Marketing at Shaw Industries

Dalton, Georgia, United States

Overview

Heather has no verified overview

Personality Overview

Full Of Energy

Imaginative

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

7-2025
VP of Customer Marketing at Shaw Industries
4-2024 - 6-2025
VP of Customer Innovation at Shaw Industries
7-2001 - 10-2003
Director of Marketing, Carriage Division at The Dixie Group
10-1999 - 6-2001
Marketing Leader/Packaged Products Manager, Mass Markets and Home Centers at The Dixie Group
10-1997 - 10-1999
Marketing Manager, Seasonal Products at Brach's Confections

Education

1989 - 1993
Bachelor of Business Administration (B.B.A.) from Southern Adventist University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dalton, Georgia, United States Job Level : Senior Designation : VP of Customer Marketing at Shaw Industries
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Heather

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Heather take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Heather

Personality Compatibility


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