Heather Yamada in

Heather Yamada

Energizer · DISC type I
VP of Customer Marketing at Shaw Industries
📍 Dalton, Georgia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
VP of Customer Marketing
Job Level
Senior
Location
Dalton, Georgia, United States
Personality Overview

How Heather shows up

Full Of Energy
Imaginative
Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Heather cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
VP of Customer Marketing
Shaw Industries
4-2024 - 6-2025
VP of Customer Innovation
Shaw Industries
7-2001 - 10-2003
Director of Marketing, Carriage Division
The Dixie Group
10-1999 - 6-2001
Marketing Leader/Packaged Products Manager, Mass Markets and Home Centers
The Dixie Group
10-1997 - 10-1999
Marketing Manager, Seasonal Products
Brach's Confections
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1993
Bachelor of Business Administration (B.B.A.)
Southern Adventist University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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