Heba Bata

Critic
DISC Type : C

Controller at Woflow

Boca Raton, Florida, United States

Overview

Heba is a detail-oriented CPA serving as the Controller at Woflow. With an MBA from Cleveland State University, she excels in financial analysis, reporting, and regulatory compliance. Colleagues describe her as a dependable, honest, and hardworking professional with excellent communication and people skills.

Outside of her professional life, Heba places a strong emphasis on family, proudly celebrating the achievements of her sisters, one of whom is her twin. She has also shared content regarding the importance of maintaining a healthy work-life balance to avoid stress and burnout.

Unique fact: Heba has a twin sister.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Financial Reporting
As a CPA and Controller, she is highly experienced in preparing and reconciling financial statements, records, and reports for various organizations.
Regulatory Compliance
Her background includes experience managing complex tasks within government regulations and addressing compliance issues, a key skill noted in her qualifications.
Work-Life Balance
She has shared her thoughts on the pressures of the corporate world and the importance of prioritizing life outside of work to prevent burnout.

Media Appearances

Heba has no verified media appearances

Work History

5-2025
Controller at Woflow
5-2024 - 7-2025
Assistant Controller at Double
1-2023 - 5-2024
Accounting Manger at Double
10-2021 - 1-2023
Senior Accountant at Material Bank®
11-2019 - 10-2021
Senior Accountant at Bidtellect

Education

2015 - 2017
Master’s Degree from Cleveland State University
2009 - 2012
MBA from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boca Raton, Florida, United States Job Level : N/A Designation : Controller at Woflow
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Insights For Selling To Heba

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heba is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Heba

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Heba move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Heba take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Heba

Personality Compatibility


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