Heba M.

Energizer
DISC Type : I

Marketing Director, RoVR at RoVR

New York, New York, United States

Overview

Heba is the Marketing Director at RoVR, leveraging over two decades of experience as a digital marketing strategist for major media companies like MTV, VH1, and The Wall Street Journal. Educated at Rutgers University with a certificate from Dartmouths Tuck School, colleagues describe her as sharp, strategic, and an excellent negotiator.

While her professional focus is clear, she maintains an interest in her alma mater, Rutgers University, and the healthcare organization RWJBarnabas Health, suggesting a connection to her local community and the healthcare sector outside of her direct role.

In a unique career pivot, Heba previously owned and sold a multi-million dollar revenue-generating compounding pharmacy.

Personality Overview

Informal

Big Picture Person

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Healthcare Marketing
Her current role at RoVR involves launching and scaling "Agentic Learning Health Clinics" in collaboration with large health organizations.
Digital Strategy
Her career is built on developing digital and social marketing strategies for major media brands and as an independent consultant.
Entrepreneurship
She has a proven track record of growing businesses, demonstrated by successfully owning and selling her own compounding pharmacy.

Media Appearances

Heba has no verified media appearances

Work History

9-2025
Marketing Director, RoVR at RoVR
5-2017
Digital Marketing Strategist at Independent Consultant
12-2005 - 12-2024
Pharmacy Owner at Plainsboro Pharmacy
9-2015 - 5-2017
Digital Media Director at Zaytuna College
11-2012 - 8-2015
Social Media & Marketing Director at Zaytuna College

Education

2003 - 2003
Certificate from The Tuck School of Business at Dartmouth
1989 - 1993
BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Mid-senior Designation : Marketing Director, RoVR at RoVR
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Insights For Selling To Heba

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heba is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Heba

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Heba move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Heba take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Heba

Personality Compatibility


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