Hector Gomez Macfarland, Ph.D.

Questioner
DISC Type : c

Lecturer in Marketing at The University of Texas at Austin - Red McCombs School of Business

Austin, Texas Metropolitan Area, United States

Overview

Hector has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Hector has no verified topics they care about

Media Appearances

Hector has no verified media appearances

Work History

6-2021
Lecturer in Marketing at The University of Texas at Austin - Red McCombs School of Business
7-2018
Director of the Center of Entrepreneurship and Innovation at Huston-Tillotson University - Austin, Texas
5-2018
Entrepreneur Owner CEO at OHEL Technologies
2-2018
Adjunct Professor at Pforzheim University
8-2017
Professor Of Marketing at Huston-Tillotson University - Austin, Texas

Education

2003 - 2009
PhD from Tulane University - A.B. Freeman School of Business
2000 - 2003
Master from Tulane University - A.B. Freeman School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : Lecturer in Marketing at The University of Texas at Austin - Red McCombs School of Business
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Insights For Selling To Hector

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hector is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Hector

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hector move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Hector take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Hector

Personality Compatibility


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