Heidi Bank Bock

Visionary
DISC Type : Ds

Head of Commercial Marketing at Matas A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Heidi is a Head of Commercial Marketing at Matas A/S, specializing in strategy, execution, and performance management. She excels in translating business objectives into commercial priorities grounded in data and insights.

Heidi is motivated by solving complex problems, building scalable frameworks, and driving measurable business impact. She values clarity, strong governance, and accountability.

She is a winner of the Danish Digital Award 2020 for Brand Impact and the Advertising Effectiveness Award 2019.

Personality Overview

Goal-Oriented

Fast But Thoughtful

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Commercial Marketing Strategy
Her current role focuses on commercial marketing, campaign and media strategy, and end-to-end planning at Matas A/S.
Data-Driven Decision Making
She specializes in translating business objectives into commercial priorities grounded in data, insight, and structured decision-making.
Team Leadership
Heidi has extensive experience leading teams and senior stakeholders in high-expectation environments, valuing clarity and accountability.

Media Appearances

Heidi has no verified media appearances

Work History

4-2022
Head of Commercial Marketing at Matas A/S
11-2020 - 4-2022
Media Strategist at Matas A/S
8-2019 - 11-2020
Business Director at OMD Danmark
1-2016 - 7-2019
Client Director at OMD Danmark
9-2014 - 1-2016
International Client Service Manager at OMD Danmark

Education

2011 - 2013
M.Sc from Copenhagen Business School
2019 - 2019
CFL Leadership Certificate from CfL - Bedre ledere. Bedre resultater.

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Commercial Marketing at Matas A/S
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Insights For Selling To Heidi Bank

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi Bank is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Heidi Bank

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Heidi Bank move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Heidi Bank take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Heidi Bank

Personality Compatibility


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