Heidi Chen

Researcher
DISC Type : Cs

Director, Media Research at Cineplex

Toronto, Ontario, Canada

Overview

Heidi has no verified overview

Personality Overview

Soft Communicator

Self-Disciplined

Process Focused

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

10-2023
Director, Media Research at Cineplex
3-2018 - 9-2023
Senior Manager, Media Research at Cineplex
3-2014 - 2-2018
Manager, Media Research at Cineplex
4-2007 - 3-2012
Market Research Analyst at Bell Media
9-2005 - 12-2005
Product Analyst (Co-op) at Redknee Inc.

Education

9-2022 - 6-2024
Certificate from University of Toronto
2013 - 2017
Questionnaire Design and Research Presentation from Marketing Research and Intelligence Association (MRIA)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, Media Research at Cineplex
URL has been copied!

Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Heidi

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Heidi take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Heidi

Personality Compatibility


Other Cineplex Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.