Heidi Hernandez

Critic
DISC Type : C

Sales Enterprise Mgmt at Fortinet

Quito, Pichincha, Ecuador

Overview

Heidi Hernandez is a marketing and sales executive with extensive experience at major technology companies including Fortinet, Brother, and HP. She specializes in creating business strategies, developing distribution channels, and leading sales teams in both retail and corporate markets. Her background includes an MBA and a management development program at IDE Business School.

She is dedicated to professional development, holding certifications in digital marketing and analytics. Her coursework in areas like Neuro-Linguistic Programming and effective presentations suggests a strong focus on honing communication and leadership skills to drive results and motivate teams.

While at Brother International, she increased sales in the printing category by 56% in a single year.

Personality Overview

Critic

ROI Driven

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Cybersecurity Sales
Her current role at Fortinet involves developing sales strategies for secure networking solutions and she actively shares content on AI's role in cybersecurity.
Channel Development
A core theme in her career, she has proven experience expanding distribution networks and managing channel partners at HP, Brother, and Fortinet.
Data-Driven Marketing
She holds certifications in digital marketing and analytics, showing an interest in using metrics to define business success and guide strategy.

Media Appearances

Heidi has no verified media appearances

Work History

3-2023
Sales Enterprise Mgmt at Fortinet
6-2019 - 3-2023
Sales and Marketing Manager at Brother International Corporation
3-2017 - 5-2019
Gerente Comercial at ESDINAMICO
11-2012 - 8-2014
Gerente de Mercadeo y Canales/Marketing and Channel Manager. at HP
12-2010 - 10-2012
Representante de Ventas de Canales/Partner Sales Representative at HP

Education

2019 - 2019
Programa de Desarrollo Directivo from IDE Business School
2005 - 2008
Master of Business Administration (M.B.A.) from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 14 Location : Quito, Pichincha, Ecuador Job Level : N/A Designation : Sales Enterprise Mgmt at Fortinet
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Heidi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Heidi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Heidi

Personality Compatibility


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