Heidi Scholten

Enthusiast
DISC Type : i

Director of Product Management at The Farmer's Dog

Denver, Colorado, United States

Overview

Heidi has no verified overview

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

7-2025
Director of Product Management at The Farmer's Dog
3-2023 - 7-2025
Group Product Manager, Internal Experience at The Farmer's Dog
9-2021 - 3-2023
Senior Product Manager at The Farmer's Dog
3-2019 - 4-2020
Digital Product Manager - Platform at Casper
9-2018 - 3-2019
Digital Product Manager - Retail Partnerships at Casper

Education

2008 - 2012
Bachelor of Arts (B.A.) from University of Colorado Denver
2016 - 2016
Product Management Immersion from General Assembly

More Information

Social Presence :

Prographics :

Exp : 7 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Director of Product Management at The Farmer's Dog
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Heidi

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Heidi take some risk or not?

  • They can take some low-probability risks if needed.

You And Heidi

Personality Compatibility


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