Heiko Grote is a founder and Managing Partner of Gorgeous Smiling Hotels and great2stay Hotels. He spearheads the companys rapid expansion across Europe, focusing on a dynamic multi-brand strategy that includes partnerships with major international hotel brands. His leadership emphasizes growth and digitalization within the hospitality sector.
He has a professional interest in hospitality technology and consulting services, following industry leaders such as Cendyn and Dittlmann & Partner.
Under his leadership, Gorgeous Smiling Hotels has become one of Europes fastest-growing hotel companies, expanding its portfolio to over 100 properties.