Helen Bruce in

Helen Bruce

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Head of Consumer Marketing at Bupa
📍 Urmston, England, United Kingdom

Helen Bruce serves as the Head of Consumer Marketing at Bupa, where she leads consumer marketing and sales for the UK insurance division. Her work focuses on authentic brand storytelling and customer engagement, building upon her education from The University of Sheffield.

Outside of her professional role, Helen is a working mother of four. She is a vocal advocate for open conversations about the pressures of modern life and emphasizes the importance of having a strong support network among friends and other parents.

In 2023, Helen was nominated for the Women in Protection and Health Awards, recognizing her contributions to the industry.

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Experience
25 Years
Current Role
Head of Consumer Marketing
Job Level
Mid-senior
Location
Urmston, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Helen cares about

Women's Mental Health
Led Bupa's "#PowerfulRealStories" campaign and has spoken publicly about tackling the unrealistic social media standards affecting women and mothers.
Authentic Brand Storytelling
Focuses on developing campaigns that tell "clear and sensitive" stories to connect with consumers on an emotional level.
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Career

Work history

1-2015
Head of Consumer Marketing
Bupa
9-2010 - 1-2015
Senior Direct Marketing Manager
Bupa Health & Wellbeing UK
7-2005 - 4-2010
Senior B2C Marketing Communications Manager
Bupa
2003 - 2005
Marketing Manager
Littlewoods Gaming
2000 - 2003
Marketing Exec
Shop Direct Group
In the press

Media appearances

'The time.' Dinosaur creates a new campaign for Bupa. Featured in MarComm News
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Bupa's #PowerfulRealStories social media campaign with AR for women's mental health. Featured in Performance Marketing World
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Education
2001 - 2002
Institute of Direct Marketing Diploma
MMU
1997 - 1999
Postgraduate Diploma
MMU
1993 - 1996
2:1
The University of Sheffield
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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