Laura Sullivan-Vermont in

Laura Sullivan-Vermont

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Data Insights & Analyst at Guide Dogs for the Blind
📍 East Hampshire, England, United Kingdom

Laura is a Data Insights & Analyst with a versatile background in marketing across both agency and supplier sides. Her expertise covers B2B and B2C multi-channel campaigns, data analytics, and stakeholder engagement. Colleagues praise her consultative approach and meticulous eye for detail.

She demonstrates a strong interest in charitable work, currently employed by Guide Dogs for the Blind and following organizations like Macmillan Cancer Support and Cancer Research UK. Laura also pursues professional development, having completed courses in Advanced Excel.

She has a unique skill set covering both offline (direct mail) and online (email, SMS) marketing mediums.

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Experience
30 Years
Current Role
Data Insights & Analyst
Job Level
Mid-senior
Location
East Hampshire, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laura cares about

Data-Driven Campaigns
Her experience involves using data analytics and SQL to plan and manage campaigns against key performance indicators like ROI, CPA, and response rates.
Multi-Channel Marketing
She has hands-on experience planning, buying, and implementing campaigns across diverse channels including direct mail, email, and SMS.
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Career

Work history

10-2016
Data Insights & Analyst
Guide Dogs for the Blind
6-2015 - 8-2016
Customer Service Manager
Cedar Press Ltd
11-2002 - 1-2015
Media Manager
Carat Manchester
2-1999 - 11-2002
Media Executive
Carat Manchester
8-1992 - 8-1996
list planner / buyer
Tri-Direct Ltd
In the press

Media appearances

Guide Dogs for the Blind Rideshare Survey Results Reveal More Than 83 Percent of Respondents Have Been Denied Access. Featured in Business Wire
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Guide Dogs for the Blind and American Foundation for the Blind Release Research Study Findings. Featured in Business Wire
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Education
1983 - 1986
A Levels
Queen Marys College, Basingstoke
Education details unavailable
Aldworth School, Basingstoke
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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