Helen da Costa is the Head of Marketing at Great Western Railway (GWR), specializing in brand building and driving commercial growth with both B2B and B2C experience. A graduate of Aston University with a BSc in Marketing, colleagues describe her as passionate, ambitious, and collaborative, with a talent for linking marketing strategy to commercial results.
Driven by integrity, curiosity, and a growth mindset, Helen is focused on creating a lasting impact. She is a relationship-led and purpose-driven leader who is passionate about building inclusive teams and creating cultures that empower learning and development. Her interest in professional development is highlighted by courses in diversity and inclusion.
Her recent Famous Five campaign for GWR was shortlisted for two Travel Marketing Awards, including Best TV Advertising.
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