Helen Da Costa in

Helen Da Costa

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Head of Marketing at Great Western Railway (GWR)
📍 Exeter, England, United Kingdom

Helen da Costa is the Head of Marketing at Great Western Railway (GWR), specializing in brand building and driving commercial growth with both B2B and B2C experience. A graduate of Aston University with a BSc in Marketing, colleagues describe her as passionate, ambitious, and collaborative, with a talent for linking marketing strategy to commercial results.

Driven by integrity, curiosity, and a growth mindset, Helen is focused on creating a lasting impact. She is a relationship-led and purpose-driven leader who is passionate about building inclusive teams and creating cultures that empower learning and development. Her interest in professional development is highlighted by courses in diversity and inclusion.

Her recent Famous Five campaign for GWR was shortlisted for two Travel Marketing Awards, including Best TV Advertising.

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Experience
9 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Exeter, England, United Kingdom
Personality Overview

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Priorities

Topics Helen cares about

Brand Storytelling
Leads high-profile campaigns, like the award-shortlisted "Famous Five" series, to create engaging brand narratives and drive customer engagement for Great Western Railway.
Customer Centricity
Emphasizes creating unique and positive customer experiences, such as the launch of a new fine-dining menu on GWR's Pullman service to enhance the journey.
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Career

Work history

9-2024
Head of Marketing
Great Western Railway (GWR)
6-2020 - 9-2024
Director of Enabling Services - Marketing, HR, IT
Coreus Group
3-2021 - 3-2024
Committee Member
Exeter Construction Group
5-2021 - 10-2021
Devon & Cornwall Comittee Member
Association of Women in Property
5-2017 - 6-2020
Head Of Marketing
Flybe
In the press

Media appearances

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Education
BSc Marketing
Aston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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