Jo Hake

Questioner
DISC Type : c

Marketing Manager - Product Campaigns at Great Western Railway (GWR)

Taunton, England, United Kingdom

Overview

Jo Hake is an experienced Marketing Manager at Great Western Railway and an accredited member of the Chartered Institute of Marketing. She specializes in creating integrated campaigns across local, national, and international markets to drive sales and profitability. She holds a Bachelor of Arts from the University of St Mark & St John.

Jo shows a strong appreciation for high-quality, local craftsmanship, particularly bespoke furniture design. She frequently and publicly celebrates the successes and contributions of her colleagues and agency partners, indicating she values a collaborative and supportive team environment.

She has specialist knowledge in marketing for the education, transport, and not-for-profit sectors.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Marketing Campaigns
Actively promotes and celebrates new GWR campaigns, from major TV advertisements to seasonal menu launches, highlighting the creative work and team effort involved.
Customer Experience
Focuses on enhancing the passenger journey, as shown by her promotion of the Pullman Dining menu and videos designed to showcase the premium travel experience.
Team Collaboration
Frequently gives public credit to her team and agency partners by name in social media posts, celebrating their collective achievements on major projects.

Media Appearances

Jo has no verified media appearances

Work History

10-2024
Marketing Manager - Product Campaigns at Great Western Railway (GWR)
4-2020 - 10-2024
Marketing Manager - Product, Transport Integration (Rail, Bus & Airport), Community & Stakeholder at Great Western Railway (GWR)
7-2022 - 9-2024
Board Member at Arc
9-2017 - 4-2020
Director at Nutmeg Marketing
1-2018 - 7-2019
Director of Marketing and Admissions at St Joseph's College, Ipswich

Education

Bachelor of Arts - BA from University of St Mark & St John
Chartered Institute of Marketing - Professional Diploma from University Centre Yeovil

More Information

Social Presence :

Prographics :

Exp : 25 Location : Taunton, England, United Kingdom Job Level : Middle Designation : Marketing Manager - Product Campaigns at Great Western Railway (GWR)
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jo

Personality Compatibility


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