Helen Daw

Go-getter
DISC Type : d

Head of Strategy & Insights at Woods Valldata

United Kingdom

Overview

Helen Daw is the Head of Strategy & Insight at Woods Valldata, where she leverages over 15 years of experience to help charity partners enhance their fundraising effectiveness. She specializes in providing actionable, data-driven strategic recommendations. Helen holds a BA Hons from the University of Exeter and a Certificate in Direct Marketing in Fundraising.

Helen is a Trustee for the Lotteries Council, promoting prize-led fundraising, and serves as Secretary for the CIOFs insights special interest group.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Data-driven Fundraising
Her entire role focuses on using data, insights, and strategic analysis to help charities improve their fundraising effectiveness and evaluate campaign performance.
Prize-led Fundraising
As a Trustee for the Lotteries Council, she has special expertise in lotteries, raffles, and prize draws, frequently speaking on trends in this area.
Supporter Engagement
She speaks on the importance of maintaining supporter databases and focusing on the supporter experience to drive long-term value for charities.

Media Appearances

Helen has no verified media appearances

Work History

1-2026
Head of Strategy & Insights at Woods Valldata
1-2023 - 1-2026
Secretary at CIOF insights Special Interest Group
4-2020 - 1-2026
Head of Data Strategy & Insight at Woods Valldata
4-2019 - 4-2020
Senior Account Director at Edit
11-2016 - 4-2019
Account Director at Edit

Education

1994 - 1997
BA Hons from University of Exeter
2013 - 2014
Certificate in Direct Marketing in Fundraising from Institute of Fundraising

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Head of Strategy & Insights at Woods Valldata
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Helen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • Their decision making speed is somewhere in the middle.
  • Can Helen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Helen

Personality Compatibility


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