Helen Daw in

Helen Daw

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Head of Strategy & Insights at Woods Valldata
📍 United Kingdom

Helen Daw is the Head of Strategy & Insight at Woods Valldata, where she leverages over 15 years of experience to help charity partners enhance their fundraising effectiveness. She specializes in providing actionable, data-driven strategic recommendations. Helen holds a BA Hons from the University of Exeter and a Certificate in Direct Marketing in Fundraising.

Helen is a Trustee for the Lotteries Council, promoting prize-led fundraising, and serves as Secretary for the CIOFs insights special interest group.

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Experience
19 Years
Current Role
Head of Strategy & Insights
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Helen cares about

Data-driven Fundraising
Her entire role focuses on using data, insights, and strategic analysis to help charities improve their fundraising effectiveness and evaluate campaign performance.
Prize-led Fundraising
As a Trustee for the Lotteries Council, she has special expertise in lotteries, raffles, and prize draws, frequently speaking on trends in this area.
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Career

Work history

1-2026
Head of Strategy & Insights
Woods Valldata
1-2023 - 1-2026
Secretary
CIOF insights Special Interest Group
4-2020 - 1-2026
Head of Data Strategy & Insight
Woods Valldata
4-2019 - 4-2020
Senior Account Director
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11-2016 - 4-2019
Account Director
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In the press

Media appearances

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Education
1994 - 1997
BA Hons
University of Exeter
2013 - 2014
Certificate in Direct Marketing in Fundraising
Institute of Fundraising
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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