Helen Daw is the Head of Strategy & Insight at Woods Valldata, where she leverages over 15 years of experience to help charity partners enhance their fundraising effectiveness. She specializes in providing actionable, data-driven strategic recommendations. Helen holds a BA Hons from the University of Exeter and a Certificate in Direct Marketing in Fundraising.
Helen is a Trustee for the Lotteries Council, promoting prize-led fundraising, and serves as Secretary for the CIOFs insights special interest group.
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