Jon Rayner

Critic
DISC Type : C

Co-founder and Campaign Director at AMP27

St Neots, England, United Kingdom

Overview

Jon Rayner is the Co-founder and Campaign Director of AMP27, a digital agency specializing in the healthcare sector. With over 12 years of experience, he focuses on creating innovative campaigns for pharmaceutical brands. He holds a Bachelors degree from Middlesex University.

He is the founder of two separate digital agencies, both specialized in the creative and marketing needs of the healthcare industry.

Personality Overview

Objective Thinker

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Healthcare SEO
He frequently posts about SEO for sensitive healthcare topics, particularly how to navigate Google’s ‘Your Money or Your Life’ (YMYL) content category.
Content Strategy
Focuses on developing content that directly answers audience questions and optimizing for broad topics rather than just specific keywords.
Digital Campaigning
As a Campaign Director, he has a track record of delivering impactful online campaigns for some of the world's largest healthcare brands.

Media Appearances

Jon has no verified media appearances

Work History

4-2017
Co-founder and Campaign Director at AMP27
1-2017 - 1-2018
Founder - creative director at Creative Pharma
5-2010
Creative and design manager at Choice Healthcare Solutions
1-2009 - 5-2010
Creative artworker/reprographics at International Greetings
1-2004 - 1-2007
eComm/studio artwoker at Corporate Express

Education

2001 - 2004
Bachelor's degree from Middlesex University
1997 - 2001
University Diploma of Higher Education from Hertford Regional College

More Information

Social Presence :

Prographics :

Exp : 20 Location : St Neots, England, United Kingdom Job Level : Leadership Designation : Co-founder and Campaign Director at AMP27
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jon

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jon take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jon

Personality Compatibility


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