Helen Ivashko

Activist
DISC Type : Cd

Senior Growth Marketing Manager at Amazon

London, England, United Kingdom

Overview

Helen is a growth and product marketing leader with over a decade of experience at top tech companies like Amazon, Wise, Google, and Revolut. She specializes in building insight-driven strategies and improving business process efficiency. People who have worked with her describe her as having a strong work ethic and an impressive user focus.

Helens social posts show a strong ethical compass, as she has taken a personal stand against brands doing business in conflict zones. She has an intellectual curiosity for marketing psychology and has completed university-level courses in Model Thinking, An Introduction to Marketing, and Deep Learning for Business to supplement her Bachelors degree from Taras Shevchenko National University of Kyiv.

At Google, she developed a unique marketing and sales infrastructure that led to 330% YoY growth and earned a Global award.

Personality Overview

Meticulous

Observative

Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Growth Marketing
Her entire career, including her current role at Amazon and past leadership positions, is centered on driving international growth through product and partner marketing.
Go-to-Market Strategy
She has direct experience developing and executing go-to-market strategies for new products on a global scale, notably for the Rewards product at Revolut.
Marketing & Sales Alignment
At Google, she built an award-winning program specifically to enhance the alignment between marketing and sales, showing a focus on operational efficiency.

Media Appearances

Helen has no verified media appearances

Work History

1-2023
Senior Growth Marketing Manager at Amazon
10-2021 - 1-2023
Product Marketing Lead at Wise
1-2020 - 5-2021
Senior Product Marketing Manager (Global) at Revolut
2-2017 - 1-2020
Product Marketing Manager at Google (EMEA)
3-2015 - 2-2017
Senior Account Executive at Chalk Global

Education

2004 - 2010
Bachelor's degree from Taras Shevchenko National University of Kyiv

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Growth Marketing Manager at Amazon
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Helen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Helen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Helen

Personality Compatibility


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