Lauren Perone

Enthusiast
DISC Type : i

Director, Digital Investment at Canvas Worldwide

New York, New York, United States

Overview

Lauren Perone is an Associate Director of Digital Investment at Canvas Worldwide, leading strategy for the Hyundai Motor America account. Her career has focused on digital partnerships and investment for major brands like Heineken USA and Salesforce. She holds a BA in Strategic Communications from Susquehanna University.

Outside of work, Lauren has a background in communications and community involvement, having been active in her universitys Public Relations Student Society and the Order Sons & Daughters of Italy. Her college experience also included writing for university publications and performing in theatrical productions.

She was named the "Outstanding Student In Public Relations" by her universitys Communications department.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Digital Investment Strategy
Her entire career progression focuses on digital investment, negotiation, and partnerships for high-profile accounts like Hyundai, Heineken, and Salesforce.
Automotive Advertising
Currently manages the digital investment portfolio for her key account, Hyundai Motor America, making this a primary professional focus.
Client Partnerships
Her roles consistently involve advising clients, managing day-to-day communications, and collaborating with numerous partner agencies to ensure campaign success.

Media Appearances

Lauren has no verified media appearances

Work History

4-2024
Director, Digital Investment at Canvas Worldwide
6-2022 - 4-2024
Associate Director, Digital Investment at Canvas Worldwide
8-2021 - 6-2022
Supervisor, Digital Investment at Canvas Worldwide
6-2021 - 8-2021
Manager, Digital Partnerships at Initiative
2-2021 - 6-2021
Senior Negotiator, Digital Partnerships at Initiative

Education

2014 - 2018
BA Strategic Communications from Susquehanna University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Digital Investment at Canvas Worldwide
URL has been copied!

Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lauren

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Lauren take some risk or not?

  • They can take some low-probability risks if needed.

You And Lauren

Personality Compatibility


Other Canvas Worldwide Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.