Helen Xing

Trailblazer
DISC Type : DI

Telco, Media Entertainment, Sports and Gaming Partner GTM at Amazon Web Services (AWS)

Greater Philadelphia, United States

Overview

Helen is an executive leader at AWS, driving go-to-market strategy for the telecommunications, media, sports, and gaming industries. She specializes in building strategic partner ecosystems to accelerate growth in data and AI, leveraging an MBA from The Wharton School. People who have worked with her describe her as an "exceptional leader", "great partner", and a "rockstar".

Outside of tech, Helen is passionate about social impact and champions "Data for Good" initiatives. She dedicates her time to the arts, serving as the Chairwoman of the board for the Nelly Berman Classical Musical Institute, a non-profit organization focused on music education.

She began her career as a chemist before pivoting to computer engineering and ultimately finding her passion in the business and technology sector.

Personality Overview

Achievement-Oriented

Assertive

Informal

If they come to believe in your value proposition, they will be your champion.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Agentic AI
Her recent social media activity highlights Agentic AI as the next frontier for transforming the entertainment, gaming, and sports industries.
Strategic Partnerships
Her career is built on creating and scaling partner ecosystems to drive revenue and market expansion for enterprise software, data, and AI platforms.
Sports & Media Tech
Her current role at AWS focuses on this sector, and she actively engages with industry events like the SVG Summit to discuss innovative, AI-powered storytelling.

Media Appearances

Helen has no verified media appearances

Work History

10-2024
Telco, Media Entertainment, Sports and Gaming Partner GTM at Amazon Web Services (AWS)
4-2024 - 10-2024
Specialized Partner GTM, Americas at Amazon Web Services (AWS)
10-2021 - 4-2024
Americas Data and AI Partner GTM at Amazon Web Services (AWS)
12-2020 - 10-2021
Government, Education and Health Alliances & Channel Partner Sales at Collibra
2-2020 - 12-2020
Global Industries and Public Sector Alliances & Channel Partner Sales at ThoughtSpot

Education

MBA from The Wharton School
MS from Wright State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Philadelphia, United States Job Level : N/A Designation : Telco, Media Entertainment, Sports and Gaming Partner GTM at Amazon Web Services (AWS)
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Helen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Helen take some risk or not?

  • They can take risks if necessary.

You And Helen

Personality Compatibility


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