Helena Af Sandeberg Herres

Critic
DISC Type : C

Head Of Marketing at SSAB

Greater Norrköping Metropolitan Area, Sweden

Overview

Helena af Sandeberg Herres is the Head of Marketing for Special Steels at SSAB, focusing on enhancing the customer journey. An experienced B2B marketing director in the mining and metals industry, she holds a masters degree from Linköping University. Colleagues describe her as open-minded, structured, and target-oriented.

Helena is passionate about modern brand building, having completed courses in social media marketing and advertising on platforms like Facebook and Instagram. She actively shares company achievements and job opportunities, demonstrating a commitment to growing her team and promoting her brands successes.

She recently expressed that "AI agent care takers" are precisely what modern marketing departments need, highlighting her forward-thinking approach.

Personality Overview

Precise

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Customer Experience
Her role is explicitly focused on "creating superior customer experience by improving the customer journey".
B2B Brand Management
She is actively hiring brand managers and celebrates the nomination of her company's brand videos for major awards.
Digital Marketing
Has a background in social media management and SEO, and has taken specific courses on advertising on Facebook and Instagram.

Media Appearances

Helena has no verified media appearances

Work History

3-2020
Head Of Marketing at SSAB
11-2017 - 3-2020
Marketing Strategy Manager at SSAB
6-2014 - 9-2017
Market Communications Manager, Lundbergs Produkter AB at Nordic Room Improvement AB
8-2011 - 3-2014
Account Manager at Leon AB
4-2007 - 8-2011
International Project Manager Marketing at SSAB

Education

1990 - 1995
Masters from Linköping University
2014 - 2014
Building brands in Social Media from Berghs School of Communication

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Norrköping Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head Of Marketing at SSAB
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Insights For Selling To Helena

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Helena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Helena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Helena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Helena

Personality Compatibility


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