Christel Von Schantz

Inquirer
DISC Type : dc

Brand Manager (Interim) at Atria Sweden

Täby, Stockholm County, Sweden

Overview

Christel von Schantz is a commercial marketing executive with over 20 years of experience driving profitable growth for major FMCG and retail brands like Carlsberg, Pepsi, and Fazer. She has a proven track record in brand turnarounds, product innovation, and portfolio management. People who have worked with her describe her as knowledgeable, strategic, and brave.

Outside of her professional life, she finds inspiration in nature, particularly mountain hiking at peaks like Gaustatoppen. Christel also shows an appreciation for art and photography, recommending exhibitions at Fotografiska, and enjoys wellness experiences rooted in Nordic heritage, such as innovative sauna rituals.

During her time at Carlsberg Group, she led her division to win the prestigious "Global Pepsi Bottler of the year" award.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Turnarounds
Her profile highlights a proven track record in brand turnarounds, and she successfully turned the Core Beer portfolio back to growth and market share gain at Carlsberg.
Inspirational Leadership
Emphasizes a belief in "inspirational and coaching leadership" to create energy and trust, a quality echoed in recommendations from colleagues.
AI for Business
Shows a keen interest in the practical application of AI, specifically mentioning a talk on using AI for either efficiency (slimming down) or new business opportunities (bulking up).

Media Appearances

Christel has no verified media appearances

Work History

11-2025
Brand Manager (Interim) at Atria Sweden
8-2025
Commercial Marketing Strategy Consultant at Chriate AB
8-2025 - 11-2025
Nordic Brand manager Froosh (Interim) at Fazer
10-2021 - 4-2025
Marketing Director Core Beer & Brand experience at Carlsberg Group
9-2011 - 10-2021
Marketing manager Water and soft drinks at Carlsberg Group

Education

Christel has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : Täby, Stockholm County, Sweden Job Level : Senior Designation : Brand Manager (Interim) at Atria Sweden
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Insights For Selling To Christel

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christel is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Christel

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christel take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Christel

Personality Compatibility


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