Christel Von Schantz in

Christel Von Schantz

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Brand Manager (Interim) at Atria Sweden
📍 Täby, Stockholm County, Sweden

Christel von Schantz is a commercial marketing executive with over 20 years of experience driving profitable growth for major FMCG and retail brands like Carlsberg, Pepsi, and Fazer. She has a proven track record in brand turnarounds, product innovation, and portfolio management. People who have worked with her describe her as knowledgeable, strategic, and brave.

Outside of her professional life, she finds inspiration in nature, particularly mountain hiking at peaks like Gaustatoppen. Christel also shows an appreciation for art and photography, recommending exhibitions at Fotografiska, and enjoys wellness experiences rooted in Nordic heritage, such as innovative sauna rituals.

During her time at Carlsberg Group, she led her division to win the prestigious "Global Pepsi Bottler of the year" award.

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Experience
28 Years
Current Role
Brand Manager (Interim)
Job Level
Senior
Location
Täby, Stockholm County, Sweden
Personality Overview

How Christel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christel cares about

Brand Turnarounds
Her profile highlights a proven track record in brand turnarounds, and she successfully turned the Core Beer portfolio back to growth and market share gain at Carlsberg.
Inspirational Leadership
Emphasizes a belief in "inspirational and coaching leadership" to create energy and trust, a quality echoed in recommendations from colleagues.
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Career

Work history

11-2025
Brand Manager (Interim)
Atria Sweden
8-2025
Commercial Marketing Strategy Consultant
Chriate AB
8-2025 - 11-2025
Nordic Brand manager Froosh (Interim)
Fazer
10-2021 - 4-2025
Marketing Director Core Beer & Brand experience
Carlsberg Group
9-2011 - 10-2021
Marketing manager Water and soft drinks
Carlsberg Group
In the press

Media appearances

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Education

Christel has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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