Helga Alvarez

Helga Alvarez is the Chief Technology Officer at Leaf, where she leads the product, data, and engineering teams. With a background from the Universidad Latina de Costa Rica, she is known for her unique approach of treating marketing as an engineering problem. People who have worked with her often describe her as intelligent, creative, dedicated, and inventive.

Helga is a vocal advocate for building psychologically safe and inclusive work environments. Her professional interest in psychology is demonstrated through her public support for neurodiversity in tech, aiming to create teams where everyone can be themselves. She maintains strong ties to her Costa Rican roots through active recruitment for Leafs office there.

Unique fact: The adtech company she leads, Leaf, originated as a popular music-centric social network in Latin America before pivoting to serve eCommerce brands.