Helio Castano

Enthusiast
DISC Type : i

CEO Better Balance Foods at Better Balance Foods

Plano, Texas, United States

Overview

Helio Castano is a global business leader and the current CEO of Better Balance and VP of Global Plant-Based for Sigma. He specializes in aggressive international expansions and cross-border acquisitions, consistently doubling earnings for integrated businesses. He has received executive training from institutions like Harvard, Stanford, and the University of Chicago Booth School of Business.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Plant-Based Innovation
Leads Sigma's global plant-based business, Better Balance, and forges partnerships with companies like Chunk Foods to develop new meat alternatives using fermentation technology.
International Expansion
Has over two decades of experience executing international expansions and establishing commercial operations for Sigma across the Americas and Europe.
Cross-Border Integration
Has successfully led numerous post-merger integrations of multi-million and billion-dollar companies between the US, Latin America, and Europe.

Media Appearances

Helio has no verified media appearances

Work History

7-2020
CEO Better Balance Foods at Better Balance Foods
6-2020
Vice President Plant Based Global at Sigma
11-2017 - 6-2020
VP European Brands, Dairy & Food Service at Sigma
7-2016 - 11-2017
Chief Executive Officer at Uniting Americas
12-2010 - 6-2016
Vice President Administration & Integration at Sigma

Education

1990 - 2015
Trained in Europe from Harvard, Stanford, London
Alfa Strategic Business Leaders Program from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Plano, Texas, United States Job Level : Leadership Designation : CEO Better Balance Foods at Better Balance Foods
URL has been copied!

Insights For Selling To Helio

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helio is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Helio

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Helio move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Helio take some risk or not?

  • They can take some low-probability risks if needed.

You And Helio

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.