Marta Rufino

Questioner
DISC Type : c

Global Innovation Director at Sigma

Alcobaça, Leiria, Portugal

Overview

Marta is a strategic executive with 20 years of experience in the FMCG food sector, currently serving as the Global Innovation Director at Sigma. Her expertise lies in marketing, business strategy, and turning consumer insights into successful products. She has completed executive programs at Wharton and IESE Business School.

Outside of her core role, Marta is deeply engaged with the broader innovation community. She actively participates in events like Innov8rs and FoodHack, valuing the opportunity to network with and learn from fellow innovators and leaders from around the world.

Unique fact: Marta is exploring the future of consumption and has spoken publicly on forward-thinking topics like "The Food Metaverse. "

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Purpose-driven Innovation
She champions the idea that innovation should focus on what truly matters, a central theme of Sigma's 2025 Innovation Summit which she promoted.
AI in FoodTech
After a program at Singularity University, she expressed a keen interest in how cutting-edge AI technologies can drive transformation and innovation in the food industry.
Innovation Ecosystems
She frequently attends and praises events like FoodHack and Innov8rs, highlighting her passion for networking and sharing insights with the global innovator community.

Media Appearances

Marta has no verified media appearances

Work History

5-2018
Global Innovation Director at Sigma
4-2015 - 4-2018
Global Emerging & Snacking Category Director at Campofrio Food Group
7-2011 - 4-2015
Marketing Director at Nobre Alimentação, SA
4-2009 - 10-2011
Senior Marketing Manager at Nobre Alimentação, SA
8-2004 - 4-2009
Product Manager at Nobre Alimentação, SA

Education

11-2024 - 11-2024
Executive Program from Wharton Executive Education
11-2024 - 11-2024
Executive Program from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Alcobaça, Leiria, Portugal Job Level : Mid-senior Designation : Global Innovation Director at Sigma
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marta take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Marta

Personality Compatibility


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