Marta Rufino in

Marta Rufino

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Global Innovation Director at Sigma
📍 Alcobaça, Leiria, Portugal

Marta is a strategic executive with 20 years of experience in the FMCG food sector, currently serving as the Global Innovation Director at Sigma. Her expertise lies in marketing, business strategy, and turning consumer insights into successful products. She has completed executive programs at Wharton and IESE Business School.

Outside of her core role, Marta is deeply engaged with the broader innovation community. She actively participates in events like Innov8rs and FoodHack, valuing the opportunity to network with and learn from fellow innovators and leaders from around the world.

Unique fact: Marta is exploring the future of consumption and has spoken publicly on forward-thinking topics like "The Food Metaverse. "

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Experience
22 Years
Current Role
Global Innovation Director
Job Level
Mid-senior
Location
Alcobaça, Leiria, Portugal
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Marta cares about

Purpose-driven Innovation
She champions the idea that innovation should focus on what truly matters, a central theme of Sigma's 2025 Innovation Summit which she promoted.
AI in FoodTech
After a program at Singularity University, she expressed a keen interest in how cutting-edge AI technologies can drive transformation and innovation in the food industry.
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Career

Work history

5-2018
Global Innovation Director
Sigma
4-2015 - 4-2018
Global Emerging & Snacking Category Director
Campofrio Food Group
7-2011 - 4-2015
Marketing Director
Nobre Alimentação, SA
4-2009 - 10-2011
Senior Marketing Manager
Nobre Alimentação, SA
8-2004 - 4-2009
Product Manager
Nobre Alimentação, SA
In the press

Media appearances

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Education
11-2024 - 11-2024
Executive Program
Wharton Executive Education
11-2024 - 11-2024
Executive Program
IESE Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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