Henrieke Hoftijzer

Questioner
DISC Type : c

Non Executive Board Member at Klim

Utrecht, Utrecht, Netherlands

Overview

Henrieke is an Investment Director at Achmea Innovation Fund with over 15 years of experience in venture capital and M&A. She focuses on investments in climate, mobility, and the future of work, and holds a degree from the University of Groningen.

Outside of her investment work, Henrieke is a passionate advocate for social justice and human rights. On a personal basis, she is publicly vocal about the role of government in international affairs and is not afraid to challenge the status quo to support causes she believes in.

Unique fact: She has led investments and holds board roles in diverse companies, from regenerative agriculture startup Klim to bike insurtech Laka.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Climate Tech Investing
Focuses on innovations that accelerate the transition to a sustainable economy, with board experience at regenerative agriculture startup Klim.
Future of Mobility
A core investment area, demonstrated by her involvement in Achmea's investment into electric vehicle subscription service Onto and insurtech company Laka.
Corporate Venture Capital
Leverages 15+ years of experience at corporate funds like Achmea Innovation Fund and Eneco Ventures to support founders from investment through to exit.

Media Appearances

Henrieke has no verified media appearances

Work History

11-2024
Non Executive Board Member at Klim
4-2024
Board Observer at Laka
1-2022
Lid raad van commissarissen at Roamler
7-2021
Investor at OpenUp
7-2021 - 12-2023
Board Observer at Onto

Education

2004 - 2007
n.a. from University of Groningen
2018 - 2018
Leergang Toezichthouden voor aandeelhouders en commissarissen from Ebbinge

More Information

Social Presence :

Prographics :

Exp : 18 Location : Utrecht, Utrecht, Netherlands Job Level : N/A Designation : Non Executive Board Member at Klim
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Insights For Selling To Henrieke

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrieke is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Henrieke

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Henrieke move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Henrieke take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Henrieke

Personality Compatibility


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