Henrietta Probert in

Henrietta Probert

Inspirer · DISC type id
Director of Brand Strategy and Insights at Who Gives A Crap
📍 Greater Melbourne Area, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Director of Brand Strategy and Insights
Location
Greater Melbourne Area, Australia
Personality Overview

How Henrietta shows up

Decisive
Fast Adopter
Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Henrietta cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2020
Director of Brand Strategy and Insights
Who Gives A Crap
4-2020
Senior Director, Global Brand Strategy
Who Gives A Crap
3-2017 - 3-2020
Mama: chef, baby sleep strategist & laundry pro
The Pregnancy Pause
7-2013 - 4-2016
Group Strategy Director
Anomaly
2-2011 - 5-2013
Senior Brand Strategist
Goodby Silverstein & Partners
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2005
Bachelor of Commerce (B.Com.)
University of Melbourne
Professional Diploma
Institute of Practitioners in Advertising (IPA), London, UK
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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