Henriette Hougaard Appelquist

Activist
DISC Type : Cd

Senior Marketing Consultant at AL Sydbank

Copenhagen, Capital Region of Denmark, Denmark

Overview

Henriette Hougaard Appelquist is a marketing strategist with over 12 years of project management experience, primarily within the international financial sector. She specializes in converting strategic goals into effective marketing and communication projects that boost sales. She holds a Master of Science from Copenhagen Business School and is described by colleagues as dedicated and engaged.

Her analysis of brand commonalities between high-fashion house Hermès and niche cycling apparel brand Pas Normal Studios highlights her creative and strategic mindset.

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Financial Marketing
Her entire senior career has been in the financial sector, developing marketing and communication strategies for major banks like AL Sydbank, PenSam, and Danske Bank.
Brand Revitalization
She has direct experience developing strategies to revitalize established brands, including her work on the Diners Club brand at SEB.
Digital Transformation
A core part of her professional identity, focusing on turning strategy into operative digital ideas to enhance marketing and sales.

Media Appearances

Henriette has no verified media appearances

Work History

10-2025
Senior Marketing Consultant at AL Sydbank
3-2014 - 9-2025
Chief Marketing Consultant at PenSam Bank at PenSam
2006 - 1-2013
Consultant, Business Development, Marketing and Communications, Cards at Danske Bank
2004 - 2006
Consultant, Marketing at SEB
2002 - 2003
Project Manager at Monopolet ApS - Advertising Agency

Education

10-2022 - 3-2023
Mini MBA from Aros Business Academy
1999 - 2001
Master of Science (MSc) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Senior Marketing Consultant at AL Sydbank
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Insights For Selling To Henriette

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henriette is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Henriette

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Henriette move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Henriette take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Henriette

Personality Compatibility


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