Henriette Hougaard Appelquist in

Henriette Hougaard Appelquist

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Senior Marketing Consultant at AL Sydbank
📍 Copenhagen, Capital Region of Denmark, Denmark

Henriette Hougaard Appelquist is a marketing strategist with over 12 years of project management experience, primarily within the international financial sector. She specializes in converting strategic goals into effective marketing and communication projects that boost sales. She holds a Master of Science from Copenhagen Business School and is described by colleagues as dedicated and engaged.

Her analysis of brand commonalities between high-fashion house Hermès and niche cycling apparel brand Pas Normal Studios highlights her creative and strategic mindset.

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Experience
23 Years
Current Role
Senior Marketing Consultant
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Henriette cares about

Financial Marketing
Her entire senior career has been in the financial sector, developing marketing and communication strategies for major banks like AL Sydbank, PenSam, and Danske Bank.
Brand Revitalization
She has direct experience developing strategies to revitalize established brands, including her work on the Diners Club brand at SEB.
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Career

Work history

10-2025
Senior Marketing Consultant
AL Sydbank
3-2014 - 9-2025
Chief Marketing Consultant at PenSam Bank
PenSam
2006 - 1-2013
Consultant, Business Development, Marketing and Communications, Cards
Danske Bank
2004 - 2006
Consultant, Marketing
SEB
2002 - 2003
Project Manager
Monopolet ApS - Advertising Agency
In the press

Media appearances

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Education
10-2022 - 3-2023
Mini MBA
Aros Business Academy
1999 - 2001
Master of Science (MSc)
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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