Roy Levy 🇮🇱

Questioner
DISC Type : c

CEO & Security Magician at ARMOR360

Kochav Yair, Center District, Israel

Overview

Roy Levy is the Founder and CEO of ARMOR360, a cybersecurity firm focused on turning legitimate employee actions into opportunities for executive and legal control. With a background in building and successfully selling an MSP, he has extensive experience as a CTO and CISO, specializing in Managed Security Services (MSSP) and Managed Detection and Response (MDR).

He studied business management at The Open University in Israel, which complements his deep technical expertise in Microsoft infrastructure and cloud systems. He positions himself as a "Security Magician, " focused on providing real protection over mere compliance paperwork.

Unique fact: Roys core philosophy is that most security incidents dont start with a malicious attack but with a permissible action that spirals out of control.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cybersecurity Gaps
He founded ARMOR360 specifically to address security gaps created by "allowed" actions, moving beyond traditional alerts to establish genuine control.
Managed Security (MSSP)
He has a proven track record of building, scaling, and successfully exiting an MSSP business, demonstrating deep expertise in the managed services model.
AI Governance
He advocates for creating clear policies around AI tool usage in the workplace, believing that outright bans lead to unmanaged, underground use of sensitive data.

Media Appearances

Roy has no verified media appearances

Work History

9-2023
CEO & Security Magician at ARMOR360
8-2015 - 12-2024
CTO & Co-Managing Partner - Cloud & MSSP Division (Acquired) at Bynet Semech
10-2007 - 5-2015
DR&Microsoft Infrastructure specialist at Freelance Consultant
3-2010 - 6-2011
One1 College CTO at One1
7-2006 - 3-2007
Microsoft Premier support at Taldor

Education

business management from The open university - Israel

More Information

Social Presence :

Prographics :

Exp : 21 Location : Kochav Yair, Center District, Israel Job Level : Leadership Designation : CEO & Security Magician at ARMOR360
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Insights For Selling To Roy

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Roy

Personality Compatibility


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