Henrik Balk

Captain
DISC Type : DS

VP, Digital Transformation & Architecture at Finnair

Vantaa, Uusimaa, Finland

Overview

Henrik Balk is the VP of Digital Transformation & Architecture at Finnair, where he leads teams focused on Enterprise Architecture, Data Strategy, and PMO. A Helsinki University of Technology graduate, he translates strategy into digital execution. Colleagues describe him as forward-thinking, open, and possessing high energy.

He is consistently praised for his ability to see the strategic big picture while also successfully managing the critical details of complex programs.

Personality Overview

Planner & Achiever

Output-Driven

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Transformation
His current role is centered on leading and supporting digital transformation and excellence across the entire Finnair organization.
Enterprise Architecture
He leads the Enterprise Architecture team and frequently posts about hiring architects to shape Finnair's future-proof solutions.
Data Strategy
His team is responsible for Finnair's data strategy, governance, and ensuring optimal data utilization to support strategic objectives.

Media Appearances

Henrik has no verified media appearances

Work History

3-2025
VP, Digital Transformation & Architecture at Finnair
12-2022 - 3-2025
Director, CIO office at Finnair
5-2021 - 12-2022
Head of CDO office (Data, EA, Portfolio / PMO) at Finnair
11-2020 - 5-2021
Head of CDO office (Portfolio, PMO & EA) at Finnair
1-2020 - 11-2020
Head of CDO office at Finnair

Education

1996 - 2000
Master of Science from Helsinki University of Technology

More Information

Social Presence :

Prographics :

Exp : 25 Location : Vantaa, Uusimaa, Finland Job Level : Senior Designation : VP, Digital Transformation & Architecture at Finnair
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Insights For Selling To Henrik

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrik is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Henrik

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Henrik move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Henrik take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Henrik

Personality Compatibility


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