Hershey Hudtohan, PgDip, CDME

Judge
DISC Type : Dc

Digital Marketing Manager at GTA | Teleguam Holdings LLC

United States

Overview

Hershey is a growth and digital marketing leader with over 15 years of global experience in the US, Australia, and APAC. A graduate of De La Salle University, she specializes in HubSpot, full-funnel strategy, and driving revenue systems. Colleagues describe her as creative, strategic, and a fantastic collaborator who excels at leading teams and delivering results.

Originally from the Philippines, Hershey migrated to the USA, bringing a diverse, multi-industry background with her. This international journey across different continents reflects a career defined by adaptability and a global perspective on digital marketing and strategy.

While at the University of Guam, her award-winning campaign turned a $9, 000 budget into $1. 5 million in revenue, significantly boosting student enrollment during a national decline.

Personality Overview

Demanding

Quality Focused

Features Driven

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

HubSpot Strategy
Her profile highlights deep expertise in building and managing the HubSpot ecosystem, from CRM to marketing automation, and she holds multiple related certifications.
Growth Marketing
She focuses on driving revenue systems and full-funnel strategies for B2B, B2C, and DTC models, with a proven track record of scaling customer acquisition.
Data-Driven Decisions
She stresses the importance of translating data into action, warning against 'decoration dashboards' and focusing on metrics that answer real business questions.

Media Appearances

Hershey has no verified media appearances

Work History

2-2023
Digital Marketing Manager at GTA | Teleguam Holdings LLC
5-2021 - 2-2023
Digital Marketing Specialist at University of Guam
5-2021 - 11-2022
Paid Media Specialist at Marketing 32
1-2020 - 11-2020
Relocation at Career Break
10-2018 - 1-2020
Search Engine Marketing (SEM) PPC Lead (Remote) at 3Phase Marketing

Education

3-2024 - 7-2025
Postgraduate Degree from BPP
2002 - 2006
Bachelor of Arts in Communication from De La Salle University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Middle Designation : Digital Marketing Manager at GTA | Teleguam Holdings LLC
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Insights For Selling To Hershey

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hershey is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hershey

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Hershey move?

  • They can take decisions very fast if you manage to convince them.
  • Can Hershey take some risk or not?

  • The risks don’t matter much to them.

You And Hershey

Personality Compatibility


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