Heura Murgui

Critic
DISC Type : C

Brand Manager at Singularu

Greater Valencia Metropolitan Area, Spain

Overview

Heura Murgui is the Brand Manager at Singularu in Valencia, where she merges her photography skills with data-driven strategies. She has grown within the company from a photographer to leading the brand department. Heura holds a degree in Project Management from EDEM Escuela de Empresarios.

Outside of her role at Singularu, she is a passionate photographer who shoots editorials for fashion publications like PAP MAGAZINE and Fou Magazine. She has an expressed interest in major athletic brands like Nike and adidas, aligning with her past brand representation work.

She was selected as the Spanish representative for a Nike x Snipes collaboration, visiting the Nike headquarters in the Netherlands.

Personality Overview

Information Seeker

ROI Driven

Critic

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Storytelling
Leads and photographs brand campaigns at Singularu, focusing on creating authentic, emotional connections, as demonstrated in her recent work for Mother's Day.
Creative Strategy
Her core professional focus involves blending creativity from her photography background with data-driven insights to produce impactful visual materials for brands.
Team Building
As a manager, she is actively growing her brand department at Singularu and recently led the search for a new photographer to join her team.

Media Appearances

Heura has no verified media appearances

Work History

12-2024
Brand Manager at Singularu
7-2024 - 12-2024
Audiovisual Manager at Singularu
3-2021 - 12-2024
Fotógrafa | Audiovisual Project Specialist at Singularu
2-2020 - 4-2020
Content creator at Designerlife
10-2018 - 12-2019
Fotógrafa | Producer at WE ARE STRAP SL

Education

Project Management from EDEM Escuela de Empresarios
2020 - 2022
Máster from Universitat Politècnica de València (UPV)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Valencia Metropolitan Area, Spain Job Level : Middle Designation : Brand Manager at Singularu
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Insights For Selling To Heura

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heura is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Heura

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Heura move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Heura take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Heura

Personality Compatibility


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