Hichem F.

Activist
DISC Type : Cd

Investor / advisor at Yoomi

London, England, United Kingdom

Overview

Hichem F. is an investor and board member with over 25 years of experience at the intersection of finance and technology, including senior roles at Morgan Stanley and Barclays. Educated at BI Norwegian Business School, he now focuses on investing in and advising early-stage AI and deep tech companies.

He is the co-founder of PWR Women, a performance sportswear brand designed to empower women through patented technology. His philosophy is shaped by lessons on human behavior and decision-making learned from years on global trading floors, and he champions the importance of deep listening in business.

Unique fact: He believes the true purpose of a Non-Executive Director is not governance, but rather recognizing a companys plot twist before the story changes.

Personality Overview

Perfectionist

Meticulous

Value Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Early-Stage Investing
Manages a portfolio of over 40 pre-seed and seed investments with a focus on AI, deep tech, consumer, and digital infrastructure.
AI Adoption
Believes enterprise AI projects primarily fail in the boardroom from a lack of structural readiness, not because of flawed models.
Board-Level Strategy
Views the role of a Non-Executive Director as providing proactive, forward-looking insight rather than reactive governance and oversight.

Media Appearances

Hichem has no verified media appearances

Work History

11-2023
Investor / advisor at Yoomi
5-2023
Investor / advisory Board at Jiva.ai
6-2022
Investor / CIO at Frija family investments
10-2022
Co-Founder at PWR Women
5-2018
Investor / Board member at Zeipt AS

Education

1995 - 1999
. from BI Norwegian Business School
2-2001 - 3-2001
Investments and Securities from The Chartered Institute for Securities & Investment (The CISI)

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : Investor / advisor at Yoomi
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Insights For Selling To Hichem

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hichem is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hichem

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hichem move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Hichem take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hichem

Personality Compatibility


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