Hichem F. in

Hichem F.

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Investor / advisor at Yoomi
📍 London, England, United Kingdom

Hichem F. is an investor and board member with over 25 years of experience at the intersection of finance and technology, including senior roles at Morgan Stanley and Barclays. Educated at BI Norwegian Business School, he now focuses on investing in and advising early-stage AI and deep tech companies.

He is the co-founder of PWR Women, a performance sportswear brand designed to empower women through patented technology. His philosophy is shaped by lessons on human behavior and decision-making learned from years on global trading floors, and he champions the importance of deep listening in business.

Unique fact: He believes the true purpose of a Non-Executive Director is not governance, but rather recognizing a companys plot twist before the story changes.

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Experience
7 Years
Current Role
Investor / advisor
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hichem cares about

Early-Stage Investing
Manages a portfolio of over 40 pre-seed and seed investments with a focus on AI, deep tech, consumer, and digital infrastructure.
AI Adoption
Believes enterprise AI projects primarily fail in the boardroom from a lack of structural readiness, not because of flawed models.
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Career

Work history

11-2023
Investor / advisor
Yoomi
5-2023
Investor / advisory Board
Jiva.ai
6-2022
Investor / CIO
Frija family investments
10-2022
Co-Founder
PWR Women
5-2018
Investor / Board member
Zeipt AS
In the press

Media appearances

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Education
1995 - 1999
.
BI Norwegian Business School
2-2001 - 3-2001
Investments and Securities
The Chartered Institute for Securities & Investment (The CISI)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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