Kirsten Van der Meer

Evaluator
DISC Type : DCs

Chief of Culture at Groenoord Zorgt BV

Leiderdorp, South Holland, Netherlands

Overview

Kirsten van der Meer is a Senior HX Professional and Chief of Culture at Groenoord Zorgt BV, specializing in transforming company culture, developing leadership, and implementing data-driven HR strategies. Educated at Hogeschool Leiden, colleagues describe her as inspiring, creative, and people-oriented, with a direct, human-focused approach to building effective organizations.

Outside of her professional role, Kirsten values long-standing friendships, such as those from her university honors program. She has a strong connection to the city of Leiden and holds a notable interest in The Walt Disney Company and its approach to creating experiences.

She is also an online content creator, sharing insights and tools about HR and leadership with a growing community.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Organizational Culture
As Chief of Culture, she focuses on turning strategy into behavior and believes core values should be genuinely lived within an organization, citing IKEA as an inspiration.
Leadership Development
A core part of her role involves rebuilding leadership routines and coaching leaders. Recommendations frequently praise her strong, human-centric, and coaching-based management style.
Data-Driven HR
She translates company KPIs into dashboards and focuses on strengthening data literacy across teams, linking HR metrics for absence, L&D, and outflow directly to financial performance.

Media Appearances

Kirsten has no verified media appearances

Work History

11-2023
Chief of Culture at Groenoord Zorgt BV
1-2023 - 11-2023
HR Business Partner / Brand Event Specialist at Groenoord Zorgt BV
1-2020 - 1-2023
HR Advisor at Groenoord Zorgt BV
4-2022 - 4-2025
HR Consultant & Content creator at Kirsten van der Meer
9-2021 - 7-2022
Lecturer HRM at Hogeschool Leiden

Education

2018 - 2019
Minor from Hogeschool Leiden
2016 - 2019
Honors Program from Hogeschool Leiden

More Information

Social Presence :

Prographics :

Exp : 8 Location : Leiderdorp, South Holland, Netherlands Job Level : N/A Designation : Chief of Culture at Groenoord Zorgt BV
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kirsten

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kirsten take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kirsten

Personality Compatibility


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