Hilda Besson, MBA in

Hilda Besson, MBA

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Chief Executive Officer at IDEAMMOS
📍 Katy, Texas, United States

Hilda Besson is a Creative Brand Strategist and the CEO of IDEAMMOS with over 25 years of experience in marketing and advertising. Holding an MBA and a Masters in Neuromarketing, she specializes in boosting creativity and integrating AI into business challenges. People who have worked with her describe her as brilliant, passionate, innovative, and a disciplined leader.

Outside of her agency work, Hilda is the creator of the "Manos a la Idea" podcast and training program, which aims to develop creative skills in professionals. She is also the founder of the Mompreneur Society, a community for entrepreneurial mothers, demonstrating a passion for mentorship and community building.

She is an international Amazon best-selling author for her book "The Alchemy of Creativity, " which reached #1 in 21 categories across five countries.

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Experience
7 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Katy, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Hilda cares about

AI & Creativity
Her recent focus is on using AI as a strategic ally for innovation, offering workshops on how to integrate it without losing the human touch in business.
Creative Strategy
As the founder of a creative agency and creator of the "Next-Level Thinking Method, " she focuses on developing innovative solutions and disruptive campaigns for clients.
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Career

Work history

7-2016
Chief Executive Officer
IDEAMMOS
12-2021 - 10-2024
Head of Strategy
Inspenet
8-2020 - 7-2021
Chief Marketing Officer
Cala Enterprises Corporation
11-2019 - 12-2020
Creative Director
EXMA Global A Marketing Education Platform
12-2017 - 6-2019
Marketing Team
smartBeemo
In the press

Media appearances

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Education
8-2025 - 10-2026
Máster en Neuromarketing y comportamiento del consumidor doble titulación Universitat de Barcelona
OBS Business School
2019 - 2022
Master of Business Administration - MBA
EUDE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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