Hilda Besson is a Creative Brand Strategist and the CEO of IDEAMMOS with over 25 years of experience in marketing and advertising. Holding an MBA and a Masters in Neuromarketing, she specializes in boosting creativity and integrating AI into business challenges. People who have worked with her describe her as brilliant, passionate, innovative, and a disciplined leader.
Outside of her agency work, Hilda is the creator of the "Manos a la Idea" podcast and training program, which aims to develop creative skills in professionals. She is also the founder of the Mompreneur Society, a community for entrepreneurial mothers, demonstrating a passion for mentorship and community building.
She is an international Amazon best-selling author for her book "The Alchemy of Creativity, " which reached #1 in 21 categories across five countries.
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