Hilda Besson, MBA

Sharpshooter
DISC Type : DC

Chief Executive Officer at IDEAMMOS

Katy, Texas, United States

Overview

Hilda Besson is a Creative Brand Strategist and the CEO of IDEAMMOS with over 25 years of experience in marketing and advertising. Holding an MBA and a Masters in Neuromarketing, she specializes in boosting creativity and integrating AI into business challenges. People who have worked with her describe her as brilliant, passionate, innovative, and a disciplined leader.

Outside of her agency work, Hilda is the creator of the "Manos a la Idea" podcast and training program, which aims to develop creative skills in professionals. She is also the founder of the Mompreneur Society, a community for entrepreneurial mothers, demonstrating a passion for mentorship and community building.

She is an international Amazon best-selling author for her book "The Alchemy of Creativity, " which reached #1 in 21 categories across five countries.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

AI & Creativity
Her recent focus is on using AI as a strategic ally for innovation, offering workshops on how to integrate it without losing the human touch in business.
Creative Strategy
As the founder of a creative agency and creator of the "Next-Level Thinking Method, " she focuses on developing innovative solutions and disruptive campaigns for clients.
Leadership & Ethics
She writes about the importance of conscious leadership in the age of algorithms, emphasizing the need for purpose and ethics alongside innovation.

Media Appearances

Hilda has no verified media appearances

Work History

7-2016
Chief Executive Officer at IDEAMMOS
12-2021 - 10-2024
Head of Strategy at Inspenet
8-2020 - 7-2021
Chief Marketing Officer at Cala Enterprises Corporation
11-2019 - 12-2020
Creative Director at EXMA Global A Marketing Education Platform
12-2017 - 6-2019
Marketing Team at smartBeemo

Education

8-2025 - 10-2026
Máster en Neuromarketing y comportamiento del consumidor doble titulación Universitat de Barcelona from OBS Business School
2019 - 2022
Master of Business Administration - MBA from EUDE Business School

More Information

Social Presence :

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Exp : 7 Location : Katy, Texas, United States Job Level : Leadership Designation : Chief Executive Officer at IDEAMMOS
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Insights For Selling To Hilda

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hilda is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hilda

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Hilda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Hilda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Hilda

Personality Compatibility


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