Hiran Adhia in

Hiran Adhia

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Head of Marketing Projects, North Europe at H&M
📍 London Area, United Kingdom

Hiran leads marketing projects for H&M in North Europe, focusing on brand experience and strategic customer activation. A University of Warwick graduate, he has a background as an entrepreneur, having founded and sold two businesses. Colleagues describe him as energetic, ambitious, curious, and courageous in pushing marketing boundaries.

Outside of work, Hiran is an adventurer who has climbed Mount Kilimanjaro. He is also an avid badminton player and enjoys baking cookies. While at university, he served as an Editor-in-Chief, where he wrote passionately about diversity and social justice issues.

For an H&M campaign, he channeled a 90s rebellion theme by orchestrating a stunt that involved literally crashing a car into a store.

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Current Role
Head of Marketing Projects, North Europe
Location
London Area, United Kingdom
Personality Overview

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Priorities

Topics Hiran cares about

Experiential Marketing
He creates memorable brand moments, such as crashing a car into an H&M store to launch a new collection with a '90s rebellion' theme.
Diversity & Inclusion
He founded a global D&I initiative at a previous company and, as a student editor, wrote articles denouncing the lack of diversity in university leadership.
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Career

Work history

5-2024
Head of Marketing Projects, North Europe
H&M
1-2024 - 5-2024
Marketing Lead, UK&IE - Brand Cities
H&M
10-2021 - 12-2023
Senior Marketing Manager, UK&IE - Menswear, Retail Expansion & Special Projects
H&M
1-2021 - 10-2021
Senior Client Manager (EMEA)
Landor
1-2020 - 1-2021
Client Manager (EMEA)
Landor
In the press

Media appearances

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Education
2013 - 2016
Bachelor of Arts (BA)
University of Warwick
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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