Hiran Shah

Critic
DISC Type : C

Strategic Customer Engagements at Amazon Web Services (AWS)

London, England, United Kingdom

Overview

Hiran Shah is a Commercial Lead at Amazon, driving the international retail expansion for eero smart-home systems. An MBA graduate, he specializes in category management and business development, with a history of managing multi-million-dollar P&Ls and launching new categories from the ground up. Colleagues describe him as data-driven, goal-oriented, and meticulous.

Outside of his core role, Hiran is recognized for his marketing creativity and structured approach to new challenges. He is considered a go-to person for technology updates and has a keen interest in devising innovative strategies that blend sharp business acumen with creative thinking.

Unique fact: Hiran holds a Guinness World Record for an online marketing quiz campaign he developed.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Global Retail Expansion
He leads eero's international retail growth and has recently posted about successful launches and expansions in markets like Japan and Ireland.
Smart Home Connectivity
His current mission is to provide seamless and fast internet connectivity to every home globally through Amazon's eero Wi-Fi systems.
Go-to-Market Strategy
Has extensive experience bringing new products to market, including developing the strategy for Amazon's first 4-star physical retail store in the UK.

Media Appearances

Hiran has no verified media appearances

Work History

4-2025
Strategic Customer Engagements at Amazon Web Services (AWS)
3-2022 - 7-2025
Category Leader, eero International Retail at Amazon
1-2021 - 3-2022
Lead, Home & Kitchen, Amazon 4-Star, at Amazon
2-2018 - 1-2021
Senior Vendor/Category Manager, Electronics, Home Improvement, MI at Amazon
11-2014 - 10-2016
Senior Marketing Manager, Savings Account at ICICI Bank

Education

2011 - 2013
Master of Business Administration (MBA) from Symbiosis Institute of Business Management, Pune
2007 - 2011
Bachelor of Technology (B.Tech.) from Nirma University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : N/A Designation : Strategic Customer Engagements at Amazon Web Services (AWS)
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Insights For Selling To Hiran

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hiran is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hiran

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hiran move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hiran take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hiran

Personality Compatibility


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